Marketing Executive

Key Responsibilities

• Develop, implement, and manage creative social media strategies aligned with overall marketing goals.
• Create and curate engaging, on-brand content across platforms: Instagram, LinkedIn, Facebook, Twitter, YouTube, etc.
• Plan for the entire month and execute paid social media campaigns (boosting, lead generation, brand awareness).
• Edit and create short-form videos, reels, and animations for marketing and social media.
• Work with video assets to produce high-quality brand promotional content and optimize for different platform for best resolution & engagement.
• Monitor, listen, and respond to users in a “Social” way while cultivating leads and community.
• Analyze social media performance using analytics tools; generate monthly reports with actionable insights.
• Manage the content calendar, schedule posts, and coordinate with creative/design teams.
• Stay updated with the latest trends, technologies, platform updates, and competitor activities.
• Actively participate and present organization in marketing & other industry events, exhibition etc.
• Collaborate with internal teams (marketing, design, product) for campaign planning and execution.
• Manage influencer partnerships and UGC (user-generated content) initiatives.
• Handle crisis communications and manage the brand’s online reputation.

Skills and Experience

• 1–6 years of experience in social media management or digital marketing.
• Deep knowledge of major social media platforms and their best practices.
• Hands-on experience with scheduling and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Meta Business Suite).
• Basic graphic design/editing skills (Canva, Photoshop, Figma preferred).
• Strong copywriting, storytelling, and communication skills.
• Understanding of paid social advertising metrics (CPC, CTR, CPM, ROAS).
• Ability to work creatively under deadlines and manage multiple campaigns simultaneously.
• Analytical mindset: ability to use data to inform content and strategy.
• Creative thinker, self-motivated, proactive, and detail-oriented.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Certifications in social media marketing an added advantage.
• Experience working with influencers or managing brand collaborations is a plus.