I. Job Purpose
As a MIS Executive for the mass outreach campaign at JustJob by Vision India Services Pvt Ltd, you will play a pivotal role in enhancing our marketing efforts to reach a broader audience of job seekers and employers. You will be responsible for handling extensive data sets and utilizing Microsoft Excel to track, analyze, and present campaign-related data. Your exceptional Excel skills will be instrumental in driving data accuracy, insights, and improving campaign performance.
II. Key Responsibilities
Data Management:
• Gather, organize, and maintain large datasets for mass outreach campaigns, ensuring data integrity and accuracy.
• Develop efficient data entry and validation processes to streamline campaign data handling.
• Regularly update and maintain campaign-related databases.
Data Analysis and Reporting:
• Utilize advanced Excel functions (e.g., pivot tables, data validation, VLOOKUP, etc.) to analyze and interpret campaign data.
• Prepare comprehensive reports and dashboards to present key performance indicators and campaign progress.
• Identify trends, patterns, and actionable insights from data analysis to enhance campaign targeting and effectiveness.
Campaign Support:
• Collaborate with the marketing team to understand campaign requirements and objectives.
• Provide data-driven recommendations to optimize outreach strategies and enhance the impact of marketing campaigns.
• Support the team in executing mass outreach campaigns, ensuring data accuracy and timely delivery.
Quality Assurance:
• Conduct regular audits of data to identify and rectify discrepancies, ensuring data integrity and compliance with internal standards.
• Perform data cleaning and validation procedures to maintain a high level of data quality.
Process Improvement:
• Continuously seek opportunities to improve data management processes and campaign efficiency.
• Suggest and implement automation solutions to streamline data handling tasks.