1) Engage with Channel Partners to enable lead generation, by conducting new lead generation activities:
a) BTL Activities
b) Developing Ecosystem of Influencers and Referrals
c) Micro-segmentation
d) Meetings with Associations: RWAs, Industries Coordinate with partners to create and execute business plans to meet sales goals.
2) Analyze market trends and accordingly develop BTL plans to increase brand awareness.
3) Educate partners about product portfolio and complimentary services offered.
4) Enable execution of BTL Calendar for assigned region
5) Track & analyze Campaign Performance
6) Develop positive working relationship with partners to build business.
7) Stay current with latest developments in marketplace and competitor activities.
8) Communicate up-to-date information about new products, Schemes and enhancements to partners.