JOB PURPOSE:-

Implement and execute state level demand generation plan and ensure regular follow up and purchase with focus on influencers and contractors, and new projects/sites.

KEY RESPONSIBILITIES:-

• Tertiary Sales generation through own efforts .
• Identification of contractors purchasing Wood working adhesives from plywood channel.
• Mapping & profiling of contractors to mid / large as per defined list and updating & reporting the database on a monthly basis.
• Demand generation through contractor connect / activations at a town / city cluster level.  
• Responsible for executing Contractor led micro-marketing activities at Key locations within the respective territories.
• Driving awareness (briefing), executing trials and product demos (as applicable) for marketing innovations / new launches.
• Responsible for enrolment of contractors (both mid as well as large contractors) into influencer Loyalty program.
• Executing loyalty program at the ground level for contractors as required.
• Competitor activity & trend tracking in co-ordination with sales team & reporting the same on a monthly basis.

KEY PERFORMANCE INDICATORS:-

Measurable Deliverables

•  Incr in No of Monthly Buyers, Contractor conversions /Counter share / Shop share from contractor led  activities.

•  Execution of all On-ground Influencer Activation Programs.

•  Tertiary Volume /Market Share growth in the town clusters responsible for.

QUALIFICATIONS, CERTIFICATIONS AND EXPERIENCE:-

Minimum Qualifications

Graduate from a good reputed institute, with experience in Trade Marketing or front line sales. 

Specific experience

Around 1-2 years’ experience in Trade Marketing or Sales. Fresh graduates can also be considered.

Overall experience

1-3 Years

1. Key Internal Contacts :-

• TE /BM
• Zonal Marketing Manage

2.   Nature or purpose of interaction

• Influencer Activation / Conversions / Tertiary Volume / Adherence to PJP
• Review and Action Plan / Marketing Initiatives

1. Key External Contacts

• Contractor / Carpenter

2.    Nature or purpose of interaction

• Order generation / Sampling / Trials / Order fulfilment