Works with the Managing Director and other Heads of Function to influence the creation and communication of company strategy, business priorities and targets for the Regional Teams and ensures there are systems in place to enable the shop managers to receive the information in a timely manner

• Generates ideas about future retail activities to ensure a cutting edge strategy; maintains up to date knowledge of the market place, competitors and trends

• Uses open feedback mechanisms from the operations team with other departments to ensure the integration of the retail strategy with Minds’ other activities

• Influences and supports the retail element of the annual budget process ensuring understanding and buy in from the operations team. Constantly reviews financial data and supports the Regional Managers in providing realistic input into the sales budgets

• Takes decisions on matters relating to the day to day retail operation within their defined work area including the strategic planning of resources