Roles and Responsibilities

• Support marketing planning processes, including campaign calendars, key milestones, and execution roadmaps.
• Support and monitor the deployment of regional and local marketing communication activities across Europe & International markets.
• Support Hub Leaders in translating business priorities into actionable marketing communication plans.
• Support country marcom on campaign activation of global campaigns in country aligned with Global strategy.

Campaign Development & Deployment

• Support the development and localization of marketing campaigns in collaboration with country teams.
• Leverage market insights, competitive benchmarking, business priorities, and available analytics to support campaign effectiveness.
•  Help drive awareness and demand generation initiatives for key Power Systems offers, including strategic portfolio priorities.
•  Coordinate execution with internal marketing teams, digital specialists, agencies, and external partners as required.

Project Management & Operational Excellence

·       Lead end-to-end coordination of marketing communication projects, ensuring clear scope, timelines, deliverables, stakeholder alignment, and successful execution.

·       Help manage and coordinate strategic marketing initiatives, including:

• Campaign launches
• Thought leadership programs
• Webinars and virtual events
• Internal communications initiatives
• Social media activation programs
• Special projects and business priorities
• Identify risks, dependencies, and execution challenges and proactively drive resolution.

Stakeholder Management

• Support to coordinate cross-functional collaboration among different stakeholders. (See Key interfaces)
• Support Hub Leaders in driving alignment, engagement, and accountability across multiple stakeholders and geographies.
• Facilitate regular communication and information sharing among key contributors.
   

Performance Tracking & Reporting

•  Consolidate marketing performance data and key metrics across countries and campaigns.
•  Identify necessary KPI’s for a campaign and alert changes needed to tracking dashboards if needed.
•  Prepare regular performance reports, dashboards, executive summaries, and business updates for Hub leadership.
•  Monitor campaign effectiveness and recommend optimization opportunities.

Track and report:

• Campaign performance
• Lead generation metrics
• Digital engagement metrics
• Country-led campaigns
• Localization progress
• Key regional activities and best practices
• Support ReleaSE Fund engagement tracking, Hero Offer performance monitoring, and follow-up actions where intervention is required.
• Knowledge Sharing & Best Practice Management
• Maintain visibility of regional marketing activities, events, campaigns, and success stories.
• Facilitate sharing of best practices, lessons learned, and reusable marketing assets across countries.
• Support continuous improvement of regional marketing processes and ways of working.

Innovation & AI Adoption

•  Identify opportunities to leverage AI-enabled tools and marketing technologies to enhance operational efficiency.
• Support adoption of innovative approaches for content development, reporting, campaign management, and stakeholder collaboration.
• Promote continuous improvement and modern marketing practices across the Hub.

Event Support

• Support planning, coordination, and execution of selected regional and local events when required.

Key Interfaces

Internal Stakeholders

·       Europe & International Hub Marcom Leaders

·       Power Systems Global Marcom:

• • Core Product Team (content creation)
  • Digital Marketing Team
  • Communication Team
  • Event Team
  • PR Team
• Power Systems Line of Business Teams
• League and Offer Marketing Team
•  Power Systems Global and Regional Commercial team:

• Global Launch Leaders
• Regional Transformation Managers Country Marketing Communication Teams
•  Zone & Country Marketing Teams
•  Country Offer Managers
•  Global Marketing Communication Teams

External Stakeholders

•  Creative and Production Agencies
•  Digital Vendors
•  Event Partners

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, Management, Engineering, or related discipline.
•  3-5 years of experience in marketing communications, B2B marketing, product marketing, marketing operations, project management, or related commercial roles.
•  Experience working in complex international and matrix organizations is preferred.
• Experience supporting multi-country marketing initiatives is an advantage.

Skills & Competencies

Marketing & Business Acumen

• Strong understanding of B2B marketing principles and customer engagement.
• Ability to understand business priorities and translate them into marketing actions.
• Understanding of go-to-market approaches and commercial marketing concepts.
   

Project & Program Management

• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Ability to prioritize effectively and deliver high-quality work within deadlines.
• Structured, organized, and detail-oriented approach.
   

Data & Analytics

• Strong analytical skills with the ability to interpret performance data and generate actionable insights.
• Experience working with dashboards, reporting tools, and marketing performance metrics.
• Ability to prepare concise management reports and executive-ready presentations.
   

Digital & Martech

•  Familiarity with CRM, marketing automation, web analytics, and reporting tools.
•  Experience leveraging digital marketing channels and campaign performance data.
•  Practical experience using AI and productivity tools to improve marketing effectiveness and efficiency.
   

Collaboration & Communication

• Strong written and verbal communication skills.
• Collaborative mindset with the ability to work effectively across cultures, functions, and geographies.
• Strong stakeholder management and relationship-building capabilities.
•  Ability to influence without direct authority and navigate matrix organizations.
   

Personal Attributes

• Curious and proactive mindset.
• Fast learner with strong ownership mentality.
• Adaptable and resilient in a dynamic environment.
•  Continuous improvement and innovation oriented.
•  Customer-focused and business-oriented.

Languages

•   Fluent English required.
•   Additional languages are considered an advantage.

Success Measures

The successful candidate will:

•  Ensure on-time execution of regional marketing initiatives.
•  Improve visibility and tracking of marketing projects and performance across the Hub.
•  Strengthen coordination among key stakeholders and country teams.
•  Enable effective deployment and localization of strategic campaigns.
•  Drive adoption of best practices and operational efficiencies.
•  Support Hub Leaders through high-quality project management, reporting, and communication coordination.