About the role:
We are seeking a dynamic and motivated Partnerships Business Lead – North & South, India to join our team. The role will lead sales for our Partnerships business and focus on effectively onboarding and managing business partners to drive sustainable sales growth across the region.
What you will be expected to do
● Drive sales growth for Sun King’s partnership business across B2B, B2G, B2C, and other relevant business segments.
● Achieve sales targets by onboarding new partners, strengthening and nurturing the existing partnerships, and maximising business potential across the assigned region.
● Develop and convert business opportunities by conducting sales visits, following up on leads, identifying prospects, and building long-term client relationships.
● Expand the sales pipeline by identifying and developing new business channels, including FPOs and their associations, foundations, corporate CSR initiatives, large corporates, SRLMs, corporate gifting, rural retail chains, financial institutions, modern trade, and government tenders and contracts.
● Build and execute strategic sales plans to expand the customer base, unlock new revenue streams, and strengthen Sun King’s market presence across the region.
● Drive partner engagement and activation through customer and partner meetings, product demonstrations, training sessions, and other business development initiatives.
● Identify customer needs and recommend suitable solutions, including opportunities for cross-selling and upselling Sun King’s product portfolio.
● Strengthen partner relationships by providing timely support, sharing relevant product and business information, resolving concerns, and identifying opportunities to improve business performance.
● Monitor customer experience and sales execution through regular field visits, partner feedback, and field audits to ensure compliance with defined processes and service standards.
● Ensure effective adoption of CRM and digital tools by maintaining accurate sales pipeline data, tracking partner performance, and managing the end-to-end sales process through Sun King’s designated platforms. You might be a strong candidate if you have
● A bachelor’s degree in any discipline; an MBA or postgraduate qualification in business, management, marketing, or a related field is preferred.
● At least 5 years of relevant experience in business development, B2B or institutional sales, strategic partnerships, and/or new channel development, with a demonstrated track record of driving revenue growth.
● Proven experience identifying, developing, and scaling new routes to market and sales channels, including institutional, corporate, NGO, foundation, government/semi-government, CSR, microfinance, distributor, and other non-traditional channels.