ANAROCK Property Consultants is one of India’s leading real estate services companies, providing comprehensive
real estate solutions across residential and commercial segments.

Role Overview
We are looking for an experienced and high-performing Site Lead to take end-to-end ownership of an assigned
mandate real estate project. The Site Lead will be responsible for overall site performance, revenue achievement,
team leadership, sales closures, sourcing productivity, customer experience and stakeholder management.

Key Responsibilities
1. Business & Revenue Ownership
• Own overall sales performance, bookings and revenue targets for the assigned mandate project.
• Develop and execute monthly and quarterly business plans to achieve project objectives.
• Monitor sales funnel, inventory movement, conversion ratios and revenue performance.
• Identify business opportunities and implement corrective actions to improve site productivity.
• Drive a healthy balance between sourcing, site visits, conversions and closures.
2. Team Leadership & Performance Management
• Lead and manage the complete site sales team comprising Sourcing Managers, Relationship Managers and
Closing Managers.
• Set clear individual and team-level targets and review performance regularly.
• Conduct daily huddles and structured performance reviews to track business movement.
• Coach team members on prospecting, customer engagement, negotiation and closure techniques.
• Identify performance gaps and drive structured improvement plans.
• Build a high-accountability and performance-oriented sales culture.
3. Sales & Customer Conversion
• Drive the complete sales funnel from lead generation to site visit, negotiation, booking and closure.
• Personally participate in critical and high-value customer negotiations.
• Support the team in handling complex objections and commercial discussions.
• Ensure effective follow-up and pipeline management.
• Improve site visit-to-booking and lead-to-booking conversion ratios.
• Maintain strong focus on customer experience throughout the sales journey.
4. Sourcing & Market Development
• Drive multiple lead-generation channels including open market, channel partners, references, databases and
digital leads.
• Develop and strengthen relationships with brokers/channel partners and local market influencers.
• Ensure adequate sourcing pipeline to support site sales targets.
• Track source-wise productivity and identify high-performing channels.
• Monitor competitor projects, pricing, inventory and market trends.
5. Developer & Stakeholder Management
• Act as the key ANAROCK point of contact for the assigned project/site.
• Maintain strong working relationships with the developer/project sales team and internal leadership.
• Participate in business reviews and present site performance, challenges and action plans.
• Coordinate on inventory, pricing, schemes, offers, customer requirements and closure-related matters.
• Ensure timely escalation and resolution of business-critical issues.
6. MIS, CRM & Process Governance
• Ensure accurate and timely CRM updates and sales reporting.
• Track daily, weekly and monthly business metrics.
• Maintain visibility on pipeline, site visits, closures, cancellations and revenue.
• Ensure adherence to ANAROCK sales processes, compliance standards and reporting requirements.
• Drive disciplined execution across the site team.
Key Performance Indicators
• Monthly & quarterly booking and revenue achievement
• Overall site target achievement
• Lead-to-site-visit conversion
• Site-visit-to-booking conversion
• Team productivity and target achievement
• Sourcing productivity and channel contribution
• Average sales value / revenue per salesperson
• Inventory movement
• Customer experience and cancellation control
• CRM and process compliance
Candidate Profile
• 7+ years of experience in residential real estate sales, preferably with experience in mandate/project sales.
• Proven experience in managing a complete site sales team and delivering revenue targets.
• Strong understanding of residential real estate sales cycles and customer buying behaviour.
• Experience in managing sourcing, relationship management and closing functions.
• Strong network among brokers/channel partners will be an advantage.
• Excellent leadership, communication, negotiation and stakeholder-management skills.
• Strong commercial acumen and ability to drive high-value closures.
• Highly target-oriented with strong ownership and execution capabilities.
• Ability to analyse sales data and convert insights into actionable business plans.
• Candidates currently working as Site Head, Site Lead, Sales Head, Project Sales Manager or equivalent roles will
be preferred.
Core Competencies
Business Ownership | Team Leadership | Revenue Management | Sales Closures | Sourcing Strategy |
Customer Management | Channel Partner Management | Negotiation | Performance Management |
Stakeholder Management | Market Intelligence | Execution Excellence

Leadership Expectations
The Site Lead is expected to operate as the business owner of the assigned mandate site, creating a strong
performance culture, ensuring consistent pipeline generation, driving conversion and closures, and maintaining high
standards of customer and stakeholder engagement.
The role is not limited to managing the team—it requires end-to-end ownership of site busines