Sales Trainer – Assistant Manager

Company: VE Commercial Vehicles Limited (VECV)
Department: Sales
Industry: Automobile / Commercial Vehicles
Experience: 3–7 Years
Qualification: B.Tech/BE – Mechanical / Automobile Engineering
Job Type: Full Time

About the Role

We are looking for an experienced Sales Trainer to develop and prepare fresh talent for successful careers in commercial vehicle sales. The candidate will conduct classroom and field-based training, covering product knowledge, sales processes, customer handling, competitor comparison and essential sales skills.

Key Responsibilities:

• Conduct engaging classroom and field-based sales training for fresh candidates.
• Train candidates on commercial vehicle products, features, specifications, applications and USPs.
• Develop knowledge of competitor products and product positioning.
• Train candidates on the complete sales process, including lead generation, need identification, product presentation, objection handling, negotiation, conversion and follow-up.
• Develop trainees' communication, presentation, negotiation and customer-handling skills.
• Conduct role plays, practical exercises, assessments and field observations.
• Provide coaching, handholding and constructive feedback to trainees.
• Ensure effective transition from classroom training to field-based sales.
• Plan training schedules, modules, field assignments and learning activities.
• Use digital tools and basic AI applications to improve training effectiveness.
• Continuously update training methods based on market, product and customer requirements.

Required Skills:

• Sales Training & Facilitation
• Commercial Vehicle Product Knowledge
• Automotive Sales
• Sales Process Expertise
• Product & Competitor Knowledge
• Communication & Presentation
• Coaching & Development
• Customer Relationship Management
• Negotiation Skills
• Stakeholder Management
• Planning & Organizing
• Result Orientation

Candidate Profile:

• B.Tech/BE in Mechanical or Automobile Engineering.
• 3–7 years of relevant experience in Automotive/Commercial Vehicle Sales and Training.
• Experience in sales training, dealer training, product training or sales coaching will be preferred.
• Strong communication and presentation skills.
• Proactive, self-driven, adaptable and learner-focused.
• Passion for developing and coaching people.

Preferred Industry Background:

Candidates from Commercial Vehicle / Automotive OEMs, dealerships or automobile companies will be preferred.

Preferred Companies: Eicher, Volvo, Tata Motors, Ashok Leyland, Mahindra, BharatBenz, Force Motors and similar automotive companies.