Position: General Manager Marketing 
Location: Gurgaon
Minimum Education: Education – MBA – Marketing / Advertising / Mass Communication from a reputed Institute
Work Experience: 13  years - 18 Years
Age Range: 35 years  -  45  Years
Gender: Female/Male
Industry Exposure Required: 14 to 18 years of practical experience managing core marketing activities
Functional Reporting: COO
Administrative Reporting: COO
IT Knowledge/ Other Competencies: Basic Computer Knowledge
Travel: Must be open
Salary: 40-50 LPA

Job Responsibilities:

• Experience in managing Performance Campaigns - CPC, CPL, and more via Google, Facebook, and Affiliates.
• Should have excellent experience in generating quality leads to drive business.
• Minimum 8 years of hands-on experience in managing digital performance campaigns.
• Should have formulated and implemented digital campaigns PAN India.
• Must be highly skilled in digital content creation.
• Experience in SEO, SMO, etc.
• Experience in Reputation Management on social media platforms – FB, Glassdoor, Mouthshut, etc.
• Design and implement a PAN India ATL strategy—outdoor, print, hoardings, radio, and TV. 
• Must have an excellent understanding of aesthetics and creative aspects in releasing print ads.
• Must have good exposure in releasing Radio and TV ads.
• Must have good experience in developing and updating all promotional materials, including sales aids, brochures, posters, standees, signage, etc.
• Run BTL Campaigns
• Guaranteeing the quality of all branding materials according to specifications.
• Manage Creative, Digital, and PR Agencies, etc. 
• Monitor competition activities and develop suitable strategies
• Coordinate blog writer, social calendars, influencer partnerships, and affiliate programs
• Analyze market trends, customer insights, and competitive landscape to inform strategy
• Identify new market segments and growth opportunities
• Track KPIs, optimize campaign performance, and report marketing ROI to leadershi