Key Responsibilities:
1. Dealer Performance Management:
· Monitor and improve dealer KPIs: retail volumes, market share, stock health, manpower productivity, and customer satisfaction.
· Drive dealer business planning, target setting, and achievement monitoring.
· Identify underperforming dealers and implement corrective action plans.
2. Sales Enablement:
· Drive primary and secondary sales across assigned geography.
· Ensure timely order processing, billing, and dispatch support.
· Conduct product training and competitor comparison for dealer sales teams.
3. Channel Development:
· Support appointment and onboarding of new dealers as per territory potential.
· Ensure dealer infrastructure meets brand standards (CI/VI, workshop, showroom, manpower).
· Coordinate with internal teams for dealership audits and compliance reviews.
4. Market Intelligence & Strategy:
· Gather field-level inputs on competitor pricing, schemes, and activities.
· Suggest tactical interventions (offers, activations, finance tie-ups) to gain market share.
· Analyze segment trends and customer feedback to improve offerings.
5. Customer Engagement & Retention:
· Support field teams in customer interactions and major fleet sales.
· Monitor customer complaints, resolution TAT, and ensure closure through service support.
· Facilitate loyalty and referral programs at dealer level.
Key Skills & Competencies:
· Strong knowledge of commercial vehicle products (HCV, ICV, LCV, SCV, etc.)
· Dealer/channel management experience
· Sales planning and analytics
· Proficiency in MS Excel, SAP/CRM tools
Interpersonal skills and ability to influence partners