As a Marketing Executive in the field of IT and software development, you will be responsible for devising and executing marketing strategies targeted towards promoting software products, services, or solutions. This role combines an understanding of the technological landscape with marketing expertise to reach and engage potential clients and stakeholders.
Key Responsibilities:
Market Research and Analysis:
- Conduct comprehensive market research to identify trends, competitors, and potential opportunities within the IT and software development sector.
- Analyze customer needs and market demands to align marketing strategies with product development.
Strategy Development:
- Collaborate with the marketing team to create and implement marketing plans for software products, considering the unique aspects of the IT industry.
- Develop strategies to effectively communicate the value proposition of software products to potential clients.
Relationship Building and Collaborations:
- Foster relationships with industry influencers, key stakeholders, and potential partners within the IT and software development community.
- Identify and negotiate potential collaborations or alliances that can strengthen the market presence of software products.
4. Lead Generation and Conversion: - Identify, pursue, and acquire new business opportunities through networking, cold calling, and other lead generation methods.
- Convert leads into lasting business relationships by effectively showcasing the value proposition of our products/services.
Requirements:
- Proven track record in business development, sales, or a related field.
- Strong understanding of sales principles and strategies.
- Excellent communication, negotiation, and interpersonal skills.
- Results-driven and customer-focused mindset.