JOB PURPOSE
The role holder will be responsible to translate the Town / Region wise / category wise / brand wise AOPs at the town level execution plans by coordinating with Regional Sales Manager. The incumbent will work with the Influencers to generate demand / leads for the products and drive fulfillment as per the plan.
KEY RESPONSIBILITIES
• Rolling out and implementing the AOP for Consumer, Dealer and influencer activation for implementation across various distribution channels through which products are sold.
• Responsible for executing micromarketing activities at identified Key Accounts, and adherence to SOP for visibility & merchandising elements to be put up at Key Accounts.
• Responsible for executing brand-wise marketing innovations at a town level on a monthly basis (or as applicable) and monitoring execution thru the fulfillment team.
• Competitor activity & trend tracking in co-ordination with sales team & reporting the same on a monthly basis.
• Executing loyalty programs for influencers and enrolment of influencers in the same.
• Lead generation funnel for a healthy customer pipeline.